National Geographic Kids and
LEGO® City have collaborated on a special partnership to inspire children to
explore, discover and learn about jungles and the importance of their
preservation.
Known for his Science outreach
work and exploration of the "Boiling River” in the Amazon, National
Geographic Explorer, Andres Ruzo, is spearheading the project, and is
passionate about sharing the importance of these habitats with future ‘young
explorers’.
Through LEGO City Jungle bricks, vehicles, and mini-figures Ruzo
has created a fun way to highlight what incredible habitats jungles are,
helping children learn more about their diversity, incredible plant and animal
species, as well the importance of conservation for the future.
Ruzo shares “Of all my expeditions to the Amazon Rainforest this was definitely the
one my 9-year-old-self would have not wanted to miss!
The mission: To explore
the sacred and mysterious Boiling River of the Amazon, deep in the heart of the
jungle.
The Goal: To inspire kids to care about the jungle and the planet. The
Tools: High-tech gear like drones, GPS´s, and thermal cameras - and the new
LEGO® City Jungle sets of course! I want kids to love the jungle, and to want
to protect and understand it as much as I do.
Long before I was ever exploring
the jungle, I was dreaming up my own jungle adventures as a boy. This is why I
am so excited for the LEGO City Jungle range, I want playtime to inspire the
next generation of jungle explorers.”
LEGO City designer Andrew Butler
Coghill, who has been part of developing the new Jungle models, comments; “Children are our role models and we believe
that inviting children on a LEGO jungle adventure is a great way to inspire
them to learn more about the real jungles.
It has been very motivating to meet
the reactions from the children when testing the products and I am really
pleased that National Geographic Kids have partnered with us to use our models
to teach children about life in the jungle”.
As part of the initiative, LEGO®
City & National Geographic Kids will launch an exciting new competition to
win a National Geographic Family Expedition to the jungles of Costa Rica in
Central America!
The winning family will explore the treetops and volcanic
canyon landscapes of Rio Blanco, go zip lining through tropical forests
surrounded by astonishing wildlife, visit a wildcat rescue centre to meet
orphaned ocelots and jaguars, dine in a tree house and get to experience the
real-life jungle.
The competition is open to
children between the ages of 6 and 16, and open to residents of US, UK,
Benelux, Germany, Italy, Spain, France, Sweden, Denmark, Finland, Norway,
Poland, Hungary, Czech, Romania & Russia.
For a chance to win, candidates
must imagine something they might discover deep in the jungle – and then draw
it or build it with LEGO bricks. For further details, and to enter, please
visit: www.LEGO.com/jungle.
A special jungle-themed issue of
National Geographic Kids will be available from 16th August and will
include exciting LEGO® content, including a pull-out jungle poster which
children can use as a backdrop to their imaginative play.
Within this Issue, you will find
a LEGO City and National Geographic Kids ‘Explorer’s Handbook’ – a mini guide
to everything you need to know about the jungle. From what to pack, to how to
wrestle a caiman in an emergency, the Explorer’s Handbook is filled with fun
facts and activities for children to delve into.
You can also explore the Jungle
with LEGO City and National Geographic Kids online. Children can join the
jungle expedition on LEGO.com/jungle and find funny facts, activities and
videos and from 24th July, National Geographic Kids’ dedicated Jungle hub
(www.natgeokids.com/jungle) will be available to children and parents globally.
The jungle hub will be bursting with jungle facts and fun activities for kids.
You can also check out the jungle videos following Andrés Ruzo and his LEGO
companions through the Amazon on an educational and immersive journey of
adventure and discovery.
These can be
viewed at www.LEGO.com/jungle from 1st
July.
We have been very kindly sent a new Lego City Jungle Halftrack Mission set to build, so keep an eye on the blog to see what we thought.....
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